ART and AGCO/Fendt start a new technical collaboration with the aim of further improving the onboard experience in Fendt tractors.
Hannover, Agritechnica, November 9th 2025 – ART, a leading Italian company supplying connected infotainment systems and digital cockpits for luxury sports cars, together with Fendt, one of the world’s leading manufacturers and distributors of tractors and agricultural machinery, have launched a first-of-its-kind project for the Ag Tech world that will use the latest smartphone mirroring technologies to create an intuitive, user-friendly interface for the operator.
“As partners, we are working together on one of the first applications on the agricultural market that allows the operator to securely connect their device to the tractor’s infotainment system,” says Dr. Josef Mayer, Vice President and Managing Director for Fendt Research and Development. “The new functions will have a user interface that is optimized for use by tractor operators.”
The strength of this partnership lies in the ability to engage in cross fertilization between the automotive and agricultural markets by bringing in-cabin the latest cutting-edge technology, as well as fully integrated, customizable and connected systems designed to enhance the driving experience, optimize vehicle efficiency and provide advanced connectivity.
Eng. Francesco Ortix, CEO of ART Spa, commented on this new collaboration as follows: “The agricultural market is acquiring significant value for ART, a market in which the company is able to bring products, skills and technologies that stem from decades-long collaborations with the most prestigious companies in the Luxury and Super sport automotive sector, creating advanced e-cockpit and infotainment systems. But not only that, as ART is a highly technological and innovative company, it is a partner capable of continuously looking at future market trends, which is essential today in order to be competitive even in markets which are normally considered more traditional, such as agriculture.”
ART SPA
ART Spa, which was founded in the early 2000s and is based in the picturesque Villa del Pischiello in Passignano sul Trasimeno, is today one of Italy’s leading providers of connected infotainment systems and digital cockpits for luxury sports cars. ART combines skills and professionalism to innovate and produce high-tech systems, thus providing customized and unique solutions. The company boasts among its customers the leading Italian and international manufacturers of super sports cars, who recognize the company’s excellent technical and technological skills, combined with a top-level customer focus. In recent years, building on its experience and expertise in the automotive field, ART has been developing products and services for the agricultural, transportation and avionics markets. The fast-growing company now has approximately 300 employees, who work at its headquarters in Passignano sul Trasimeno and offices located in Modena, Turin and Berlin, Germany. ART represents a Made in Italy excellence capable of competing with large multinational groups active in the sector.
Media Info
Meneghini & Associati Inventia
Cinzia Di Rosa e-mail: dirosa@meneghinieassociati.it – M. +39 3471010498
ART
Francesca Luigetti e-mail: francesca.luigetti@artgroup-spa.com – M. +39 3357050230
ART S.p.A. Website

