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12 Ott 2022
Press review

The collaboration of ART in the creation of Pagani Utopia – Press Release

The collaboration of ART in the creation of Pagani Utopia – Press Release

Passignano sul Trasimeno, September 2022




The technical partnership between Pagani Automobili and ART is not just about innovation, but also about sharing values that go well beyond mere business: attention to the territory, to people and to the client, who is made to feel a central part of the project.


The city of Milan hosts the world launch of the new Hypercar, Pagani Utopia. The presentation took place under the banners of art and science, the guiding principles inspired by Leonardo da Vinci, a constant element at the basis of Pagani Automobili’s creations.
The Pagani Utopia is the latest addition to the Pagani family and will be the last car of the brand to enjoy the legacy of the 864 hp twin-turbo 60° V12 engine, custom developed exclusively for Pagani by Mercedes-AMG. The Hypercar will also be available in a manual version for a mechanically pure driving experience.

Pagani Utopia has resulted in a partnership between Pagani and ART based on shared values, which has allowed the development of a state-of-the-art infotainment system tailored to the needs of Pagani and its customers. The infotainment system allows customers to enjoy an intuitive and high-tech driving experience, fully reflecting Pagani’s vision.

Utopia’s design stems from inspirations and stylistic insights from the past, recognizable in its evocative elements: volumes and iconic features, colours and materials inspired by the 1950s and 1960s. A car inspired by the past but looking to the future by defining timeless lines and shapes.
The result is at odds with current fashions: there are no screens, apart from the essential display in front of the driver, which nonetheless allows all the navigation, comfort, safety and entertainment functions to be exploited; this was a great challenge for ART, having to re-imagine the user experience and their interaction with infotainment, as there is no touch screen; a challenge that ART took up enthusiastically and professionally, working in concert with Pagani.
Thinking of and creating simple, clean and essential products is so often highly complicated, but the collaboration with a company with high skills and professionalism such as Pagani has allowed us to achieve a high-value product that will certainly stand the test of time.


About ART Spa

Founded in the early 2000s and based in the evocative Villa del Pischiello in Passignano sul Trasimeno, ART is today one of Italy’s leading suppliers of connected infotainment systems and digital cockpits for luxury sports cars. ART combines skills and professionalism to innovate and produce systems with high technological content, thus providing customized and unique solutions.
The company counts among its customers the main Italian and international manufacturers of super sports cars, who recognize the Umbrian company’s excellent technical and technological skills, combined with a very high level of customer care. With around 200 employees and a turnover of over 35 million Euros, ART represents a Made in Italy excellence capable of competing with the large multinational groups active in the sector.


About Pagani

The Italian company Horacio Pagani producing Hypercars is headquartered in San Cesario sul Panaro, Modena, the heart of the Motor Valley. Founded in 1998 by Horacio Pagani, originally from Casilda, a small town in the Argentine countryside, in a few years, it has established itself as a reference point for exclusive cars built around the wishes of customers, using highly technological materials such as carbon fiber and titanium.

The debut took place in 1999 at the Geneva International Motor Show with the Zonda model, followed in 2011 by Huayra. In 2022, the new model Pagani Utopia is writing a new chapter in the brand’s history.

Fascinated by the myth of Leonardo Da Vinci, Horacio Pagani makes Leonardo’s concept of “art and science” his guiding principle, a philosophy at the basis of each of his creations combining aesthetics and mechanics, form and function, craftsmanship and technological know-how giving life to unique Hypercars in the San Cesario Atelier. In addition to creating dream cars, Pagani offers its customers the “Pagani Officina” program: a series of services aimed at certifying the authenticity of the cars, their restoration and their maximum customisation.

The company employs over 170 people, 20 worldwide dealers and commercial offices in the United States and Hong Kong to be closer to international customers.


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