History

ART was founded in Milan in the year 2000 by Giancarlo Luigetti, who envisioned the digital future of motorsport as a path towards ever more competitive machines. From the very beginning, the company has been committed to delivering high-performance products for the racing sector, with a strong focus on Formula 1. ART specializes in three main product lines: electronic, electromechanical, and hydraulic products.

Over the years, the company has established itself as a crucial connecting link between Magneti Marelli (MM) and the academic world of Perugia University, as well as with the spin-off companies Wis and Digilab2000, which bring expertise in multimedia communication, digital electronics, and radio transmission. This collaboration fosters a dynamic exchange of skills and professionalism, allowing ART to drive continuous technological innovation.

It was during this phase that the first MM 'Powered by ART' products emerged. The company’s core objective is the design and manufacturing of electronic and electromechanical products tailored for motorsport applications, particularly in Formula 1, Rally, and MotoGP. Among its most significant innovations, the Marshalling System stands out as ART’s flagship product, developed specifically for Formula 1. This advanced system enhances race safety by tracking the position of the cars and enabling bidirectional communication between vehicles and the race control center.

ART’s evolution has been marked by a continuous drive for innovation and adaptation to new market demands. A significant milestone in this journey was the decision to relocate its operational headquarters to Pischiello in Passignano, Umbria. This move signified a strategic shift, transforming ART into an independent service and production company, no longer tied to Magneti Marelli (MM).

While deeply rooted in Formula 1 and telemetry, ART has successfully applied its expertise to highly competitive and safety-critical markets, including aerospace, defense, and railways. Leveraging the know-how developed in motorsport, the company has played a key role in the creation of high-tech solutions that meet stringent safety and performance standards.

In 2012, a very young Francesco Ortix was appointed CEO. Sharing the vision of this important project, he began steering ART towards new goals and horizons.

One of ART’s most remarkable achievements in this expansion was the collaboration with TEMIS, an aerospace-focused company, to develop a telemetry system for the European Space Agency’s Vega rocket. This cutting-edge system, designed to transmit data and video, incorporates technological elements derived from motorsport engineering, highlighting ART’s ability to adapt its innovations across industries.

Drawing on its expertise in Formula 1 and telemetry, ART has started to develop the ability to anticipate market needs, establishing itself as a leading product company. This know-how led in 2014 to a collaboration with Apple for the development of the first ART CarPlay product, unveiled at the Geneva Motor Show.

During the same period, ART introduced ICU (I am the Control Unit), its first connected infotainment platform designed for the luxury market. Thanks to this innovation, the company secured its position as a Tier-1 supplier of infotainment systems within its target industry. Building on its achievements, ART stands as an internationally recognized manufacturer and supplier of cutting-edge automotive technology and high-tech infotainment, dashboard and entertainment systems for the super sports and luxury car segments

Always oriented towards tomorrow, ART continues to invest in the present and in people, recognizing human capital as the engine of innovation. Thanks to careful observation of industry changes, the company transforms every evolution into a new opportunity, anticipating challenges and leading excellence in the automotive field.

Its dynamic and flexible approach allows ART to quickly adapt to market needs, ensuring tailor-made solutions and tangible results. A strategic interest in the agritech, motorcycle, and truck sectors drives investments in advanced technologies and the exploration of new frontiers, consolidating its role as a leading player in the industrial landscape.

ART builds the future with cutting-edge solutions based on its founding pillars - innovation, quality, and cybersecurity - ensuring reliability and safety in a constantly changing environment.